Integrity reflects people’s attitudes post-lockdown. Following the events of the last few months, people are now searching and appreciating balance and a slower pace of life.
This new attitude is also reflected in our shopping habits. Aware that products may have travelled for thousands of miles before reaching the shelves, during the past year people have been supporting and helping British manufacturing thrive, with consumers looking for honesty and transparency, especially when it comes to issues of sustainability. Integrity is a reaction to our fast-paced digital world. No longer a pre-Covid throwaway society, people are now looking for beautiful, crafted and natural pieces that will stand the test of time.
“Social and environmental consciousness has become an important factor in our lives, and it influences the choices we make. Products that are locally sourced, carefully crafted and made of natural materials are becoming more sought after. Those products and materials bring their own colour palette with them. Those colours, mostly inspired by nature and natural materials create calm and harmonious spaces. Honesty and consideration are key aspects in our Integrity trend.”
Justyna Korczynska, Crown Design Studio