“Rethink reflects the importance of our relationship with single use plastics and how these can be reduced, reused and restyled through innovation. Dream like surreal colours and recycled materials capture this through quirky styling.”
-Jemma Saunders, Crown Colour Specialist
Put simply, Rethink is progress.
Aligned with science and technology, it is reinventing from the old and using modern processes to create the new. A vision that is vital and oxygenating. It is forward thinking and sustainable; whether that be recycling plastics using 3D printing or a carpet made from old adidas trainers.
“This is very much a forward-looking trend and is inspired by the way businesses are looking to innovative technologies and production techniques to create new materials from waste products. This is the creation of something new from something old.”
-Kathryn Lloyd, Crown Colour Specialist
“New tones are revealed in this synthesized collection. The green and pink become allies in generating a powerful artificial environment that engages with the architecture to redefine its lines and angles. It creates the perfect backdrop for light refined furniture to sit as man-made sculptures in its footprint.”
-Neville Knott, Crown Colour Consultant
“Rethink reflects the importance of our relationship with single use plastics and how these can be reduced, reused and restyled through innovation. Dream like surreal colours and recycled materials capture this through quirky styling.”
-Jemma Saunders, Crown Colour Specialist
COLOUR PALETTE
The colours are synthetic in their making – nothing primary, everything processed and illuminated. They’re fresh and unconfined. From neo-mint to futuristic pink, they are gender-neutral and open to interpretation.
“Recycled & digitally printed furniture and furnishings are instrumental to the photography whilst the colour palette is one of contrasts; a neo mint is the hero colour whilst Fairy Dust, Quick Kiss & Secret Escape provide visual contrast and are shown in the most unexpected of places.”
-Kathryn Lloyd, Crown Colour Specialist
“As sustainability is key for Rethink, the trend’s colour palette has its roots in composite materials made from recycled waste. It brings interesting colour combinations to the palette with washed, recycled tones at its centre. A soft mint is undeniably a hero colour here. We pared it with glass bottle green and soft pink for a striking look.”
-Justyna Korczynska, Crown Design Studio
“Green is a prominent colour this year and Rethink showcases two of them, one vibrant and intense – the other is less demanding and sits quietly on the walls. Pops of pink and red accessories contrast and bring the trend to life. A fresh and energetic palette.”
-Jemma Saunders, Crown Colour Specialist